Seafin offers excellent value for potential sponsors and a fine viewing platform for spectators keen to watch the regattas on the Solent this summer
Cowes Week is the longest-running regular regatta in the world. Since 1826, it has warmed the hearts of sailors, just as Henley attracts rowers and Ascot enthrals horse lovers. Cowes has become an English institution, which is one reason why Solent Events hires the luxury motor yacht Seafin to satisfy its customers’ spectating and entertainment needs.
Seafin is fast enough to follow the race yachts around and give our corporate clients a close-up view of events at the start and finish lines, while listening to the race charts on VHF running commentary.
Now approaching its bicentenary, Cowes Week is and does big business. With more than 1,000 boats and 8,500 competitors on the water, there are around 35 races a day for different classes of boat. During this time, the Solent – usually a busy commercial waterway – is filled with an eclectic array of vessels
We know only too well how the boat helps to build other company’s brands. Seafin offers a brand extension for our clients by allowing them to welcome their customers by putting up their own banners and flags. It’s about us helping to promote the idea that Seafin is their boat for a particular day.
Such perceived ownership is partly what encourages clients to make repeat bookings for the corporate regattas hosted during the summer sailing season.
“Seafin comes in at a very reasonable cost per head compared with other events. If you’re not going to entertain your clients, who is?”
Apart from offering high branding value to customers wanting to show their clients a great day out, the perceived value of a day onboard Seafin is much higher than the actual hiring cost.
Seafin actually comes in at a very reasonable cost per head compared with taking someone to Henley or a Grand Prix. Those events cost several hundred pounds each and Seafin comes in much lower than that.